Hi, I’m Mint! Ugg.
Ok, so it’s not an Apple quality production, and lets be honest, not even a SouthPark quality production, but this 1 minute video does teach you (credit unions and banks alike) what Mint.com can do for you.
It’s quite simple really:
- steal you customers eyeballs
- wow them with great features
- recommend your customers MOVE their deposits accounts to somewhere else, like ING
- leave you scratching your head, “ugg, what just happened here”
And you thought you were friends !
If you want things to be different, then just contact us here at Jwaala. Our MoneyTracker product can out mint Mint.com, and do it from your existing site, with your url, your branding, your messages, your security, and yes, your interests.
Here at Jwaala, we don’t shy away from competition, so we encourage you to check out Mint.com (and Wesabe.com) and compare them with MoneyTracker. Then it’s up to you, choose the product you think is best. Oops, I forgot, you can’t actually choose Mint (or Wesabe) as there whole model is to bybass the banks and credit unions and take control of your very own customers.
So go ahead, contact us and setup on a demo to discuss how MoneyTracker can turn the game around.
September 28th, 2007 at 6:41 pm
Humorous.
Mint.com is a friend of banks and credit unions alike - at least those that provide a decent interest rate to their customers. That’s why we’re already partnered with ING, HSBC, Everbank, American Express, Capital One, and more.
If Mint.com sees, for example, that you have $20,000 in a credit union savings account, are not earning any interest, and are paying ridiculous bank fees, it might recommend moving your money to ING (4.3%), HSBC (4.5%), E*Trade (5.05%), or Capital One Bank (5.0%). If you’re a credit union that pays decent interest…then you’ve got nothing to worry about. If you treat your customers poorly, don’t give them the interest they deserve, then Mint.com will encourage them to look elsewhere.
Moral of the story: treat your customers well and pay them interest for their deposits. Mint is leveling the playing field (with real math, and real comparison)…and the best credit unions can gain plenty of customers on Mint.com. Feel free to contact me (apatzer@mint.com) for a partnership.
Aaron Patzer
Founder & CEO, Mint.com
September 28th, 2007 at 9:22 pm
Humorous.
Just as a test, I plopped 20K into a low rate checking account at a CU. Mint suggested I move the money to E*Trade and get 5%. Hmm, this credit union has a reward checking with a whopping 6.01% rate. Why not suggest that instead? Because they have not “partnered” most likely.
Mint is basically a twist on Pay Per Click, but instead of driving click traffic based on keywords like Google, Mint bases it on rates.
September 28th, 2007 at 9:45 pm
I am a fan of the Mint blog, and just added it to our blogroll.
July 16th, 2008 at 3:39 pm
Banking as a Platform 2…
Last week in Banking as a Platform, I discussed how banks might use the platform concept (for example as discussed by Tom Steinthal in a post called Some Thoughts on Platforms in Financial Services) to support radical improvements in customer experienc…