Our last blog post was about some recent Javelin research highlighting how important online capabilities are when it comes to choosing a financial institution.

Very timely indeed.

This latest blog post on the Filene CUTomorrow blog entitled Why I will join Great Wisconsin Credit Union just backs up that great research up with some nice anecdotal tidbits. Ben makes some great points in this article, including the fact that by integrating PFM directly into a CUs online banking, you are actually simplifying life for your members. The point is if you send your members off to Quicken, Money, Mint, Wesabe, etc, not only are you loosing your member’s attention and eyeballs, but you are also making life difficult for the members. Why go 2 places when you could just go 1. This is something that Amplify FCU figured out a while ago, and is seeing great results, they have been offering integrated PFM via MoneyTracker since mid 2007.

Mint.com and Wesabe.com (I have an account) are doing great work already, but the reason I like Money Tracker for credit unions is that it makes managing finances part of your existing financial life, not one more Web site you have to visit (no matter how slick). It will serve those who just want to track their finances passively as well as the hard-core minority that wants to set up a new Web site relationship and share their savings goals with others.

Thanks Ben for taking the time to write about MoneyTracker, and we hope you enjoy using MoneyTracker as much as we do!

This entry was posted on Friday, March 28th, 2008 at 8:40 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.