Jwaala announced today that tech-savvy Addison Avenue Federal
Credit Union has selected Jwaala’s award-winning online Personal Financial Management
Suite for deployment by the end of 2009. Headquartered in Palo Alto, California with over
twenty branches in ten states, serving 150,000 members, Addison Avenue is one of the
country’s largest and most progressive credit unions.

With approximately 70,000 online banking users and less than 30% of its membership utilizing
physical branches, Addison Avenue is committed to delivering the most robust and advanced
online banking services available.

“Jwaala is an innovative company that shares our vision of what online banking can be. Not
only do we benefit from the advanced PFM capability inherent in MoneyTracker, but also by
collaborating with Jwaala at the source code level, we have the ability to enhance and extend
the solution to satisfy our unique needs. The ability to access the source code was a key
differentiator for Addison Avenue FCU,” says Stu Fisher, SVP of eCommerce at Addison
Avenue FCU.

Breaking industry traditions, Jwaala allows clients to license its source code, providing
maximum flexibility and long-term viability for the platform. Additionally, through an active client
developer community, MoneyTracker continues to improve through creative input of the user
community.

By partnering with Jwaala, Addison Avenue’s online channel will allow members to visualize
and interact with their finances like never before. Members can search transaction information
across all of their accounts and financial institutions as easily as searching within Google. They
can build custom financial dashboards, set and manage budgets, create their own alerting
systems, receive updates and notifications when and how they want them, and even store
important documents safely and securely within their own virtual safety deposit box.

“Online banking is about more than transaction history and transfers these days. Addison
Avenue gets this,” explains Andrew Taylor, CTO of Jwaala. “It is becoming increasingly
apparent that online banking is the most important branch you can have. Collaborating with
Addison Avenue to enhance their online channel is exciting indeed.”

The fine folks at Callahan and Associates hosted a great webinar today about the future of online banking and PFM (personal financial management) in particular.

Well, it turns out the majority of the webinar was about Jwaala MoneyTracker, yay!

This was all presented by the VP of Operations (Karen Pollack) Amplify FCU. Amplify has been live to members with MoneyTracker since March of 2007, and has received great feedback from members, as well as a lot of credit union community accolades.

So thanks Callahans!

1. for addressing such a great topic
2. for feature MoneyTracker so prominently

For those of you not familiar with Callahans, they are the goto place for information on news, information, education, and trends for the credit union market. If you need info and insight into credit unions, Callahan’s where you start.

Note: If you missed the webinar, you can always watch the replay (sorry, you have to pay for it).